RCS
RCS CRM
Capture. Connect. Convert.
RCS campaigns drive rich taps — Contact Us, Visit Us, WhatsApp Us and custom CTAs. C2A turns those button events into lead records your sales team can work immediately.
The problem
RCS delivery reports and CTA taps stay with the messaging provider. Sales never sees campaign context, so high-intent taps die without a callback owner.
How C2A solves it
RCS campaign CTA capture is live in C2A. When your provider sends CTA / DLR webhooks, leads appear with campaign context and CTA tags. App Admins see volume on the dashboard; executives see assigned RCS enquiries on mobile.
RCS lead workflow
- Configure your provider — Point campaign webhooks at C2A as documented for your account.
- Run RCS creatives with CTAs — Buyers tap buttons in the rich message experience.
- Leads land in C2A — CTA tags and campaign names travel with the record.
- Sales follow-up — Assign, call or message, and track conversion.
Key features
- CTA lead capture — Button taps become searchable leads.
- Dashboard pulse — Track RCS activity beside Meta and Google counts.
- Assignment & notes — Route RCS interest to field staff with clear next steps.
- Live integration — RCS lead capture is production-ready in C2A.
Benefits
- Close the loop between RCS media and sales CRM
- CTA tags that reflect real button labels
- Same convert workflow as other live channels
Integrations status
- RCS CTA lead capture Live — Campaign button events → CRM leads.
Inside C2A
Frequently asked questions
Can C2A manage RCS leads?
Yes. RCS campaign CTA capture is a live C2A integration.
What is an RCS CTA lead?
A lead created when a recipient taps a call-to-action button in an RCS campaign message.
Can C2A assign leads to salespeople?
Yes. RCS leads use the same assignment and follow-up tools as Meta and Google.
Which integrations are currently available?
RCS is live with Meta, Google Ads, WhatsApp API, JustDial, IndiaMART, portals and website forms.
Explore related pages
Ready to capture more leads?
Connect your live channels, assign your sales team, and follow up from one CRM.