Google Ads
Google Leads CRM for Google Ads lead forms
Capture. Connect. Convert.
Google Ads lead form assets can send enquiries straight into C2A. Each App Admin gets a webhook URL and unique key — the same Privyr-style setup — so Google leads land only in their account.
How C2A helps
C2A provides a shared HTTPS webhook endpoint and a per-account key. Paste both into Google Ads under Export leads → Other data integration options. Real submissions create leads with source google, notes from form answers, and optional auto-assignment to staff.
Key features
- Webhook + key connect — No Google OAuth app review required for lead form webhooks.
- Per-tenant isolation — Your key maps inbound Google leads only to your C2A workspace.
- Phone-aware capture — Lead forms should include a phone question so C2A can create CRM records.
- Test data handling — Google’s Send test data is acknowledged without polluting your live pipeline.
How it works
- Step 1: Connect Google in C2A — Open Google CTAs and generate your webhook key.
- Step 2: Paste into Google Ads — Add the URL and key on your lead form asset, send test data, then save.
- Step 3: Enable campaigns — When ads run and people submit, leads appear in your C2A queue.
Benefits
- Google lead capture without CSV downloads
- Same sales CRM workflow as Meta and RCS leads
- Works for every C2A customer on their own Google Ads account
Frequently asked questions
Is Google Ads lead form integration live?
Yes. Google Ads lead form webhooks are live in C2A. Each customer configures their own key in Connect → Google.
Do other users get their own Google leads?
Yes. Each App Admin generates a unique key. Leads are owned by the account that owns that key.
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